50% OF GIRLS REDUCE OR STOP PLAYING SPORT WHEN THEY HIT PUBERTY.*
AT SQUADKIT, WE’RE DEDICATED TO INCREASING YOUNG PEOPLE’S PARTICIPATION IN SPORTS AND HELPING THEM TO STAY ACTIVE.
We are particularly worried about teenage girls, half of whom stop or significantly reduce their activity when they hit puberty and spend an average of just 25 minutes per day on sport or exercise vs 40 minutes for boys*.
The biggest reason for this reduction is breast discomfort, and yet over half of teen girls don’t wear a proper sports bra.*
THE SOLUTION IS OBVIOUS: TEEN GIRLS URGENTLY NEED A SPORTS BRA TO HELP THEM STAY ACTIVE!
Unfortunately, the hundreds of girls we canvassed told us there was nothing on the market that was made specifically for them, and buying a bra was often embarrassing and expensive.
What they wanted was a sports bra that’s:
COMFORTABLE — so they can wear all day, tightening it up for sport and loosening it for casual wear
ADJUSTABLE — a bra that grows with them, and can accommodate the asymmetrical variation that often happens as they develop
ACCESSIBLE — a bra that is easy to fit and can be put on easily and discreetly
FASHIONABLE — oh, and it has to look great too!
We set to work collaborating with leading designers, manufacturers and testers, plus our own creative team, to develop a unique product — so unique, it’s now patent-pending.
LIMITLESS. THE REVOLUTIONARY SPORTS BRA CREATED FOR AND BY GROWING GIRLS
SIMPLE SIZING WITH ONE OVER-CHEST MEASUREMENT
4 INCHES OF HORIZONTAL ADJUSTMENT
4 COMFORT CUPS TO ALLOW FOR BREAST VARIATION
EASY TO PUT ON – EVEN UNDER A TOWEL
DESIGNED TO BE WORN ALL DAY
*Sources: The influence of the breast on sport and exercise in schoolgirls in the UK. Journal of Adolescent Health, February 2016.
ONS Children’s engagement with the outdoors and sports activities, UK: 2014 to 2015. Published January 2018.